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Integrating Workflows for Investment Identification

Integrating Workflows for Investment Identification

Enabling New Revenue Streams for an Enterprise SaaS Company

We helped a SaaS company transform customer data into insight. Service helps clients benchmark their operations and is monetized as a subscription add-on.

Maximizing Property Development Opportunities through Data-Driven Insights

For a proptech start up developed data product integrating geospatial data sources. Optimized lot selection for targeting & identified markets for expansion.

Data-Driven Lead Generation

Created B2B data product using Zoom Info buyer intent data for strategic market analysis and lead generation in client ecosystem.

Unlocking Your GTM Potential: Why Investing in a Data Warehouse is the Next Step

Healthcare Data Innovation

Healthcare has no shortage of data. Electronic health records (EHRs), claims data, insurance premiums, and financial systems generate enormous volumes every day. Yet despite the promise of AI and advanced analytics, healthcare organizations often struggle to turn that data into action.

Data With a Human Touch: How Analytics Is Powering Every Layer of Modern Event Management

In this installment of Data Leaders Uncovered, we meet Angelika Kenward, Analytics Manager at a global events and media company.

Bridging Strategy and Execution: CRM Insights from Both Sides of the Table with Ryan McGuire

In today’s customer-obsessed world, it’s easy to talk about personalization, omnichannel journeys, and “data-driven CRM.”

How NYC Uses Data to Shape Fairer Laws

You don’t usually associate spreadsheets and dashboards with justice. But you should.

The ETL Build vs. Buy Decision: Finding the Middle Path for Data Integration

On March 1, 2025, one of our clients received an unwelcome surprise in their inbox.

What AI Can’t Fix: Lessons from a Cross-Industry Data Leader

AI is reshaping industries, but the fundamentals of data remain unchanged. In this conversation with Ashish Mohan, we explore why problem definition and statistical thinking still drive meaningful outcomes.

Scaling Data Science and Experimentation: Lessons from Shuling Ding’s Journey at Tubi

The streaming tv platform Tubi was launched in 2014. Its revenue had reached $150 million by 2019, and by 2023 the revenue was $900 million.

Bridging R&D and Data Science – A Conversation with Maxwell Dylla

In our latest installment of the "Data Leaders Uncovered" series, we sat down with Maxwell Dylla, a data scientist with a background in materials science engineering.

“Conversations with data leaders on unique industry challenges and delivering real business impact.”

Healthcare Data Innovation

Healthcare has no shortage of data. Electronic health records (EHRs), claims data, insurance premiums, and financial systems generate enormous volumes every day. Yet despite the promise of AI and advanced analytics, healthcare organizations often struggle to turn that data into action.

Data With a Human Touch: How Analytics Is Powering Every Layer of Modern Event Management

In this installment of Data Leaders Uncovered, we meet Angelika Kenward, Analytics Manager at a global events and media company.

Bridging Strategy and Execution: CRM Insights from Both Sides of the Table with Ryan McGuire

In today’s customer-obsessed world, it’s easy to talk about personalization, omnichannel journeys, and “data-driven CRM.”

How NYC Uses Data to Shape Fairer Laws

You don’t usually associate spreadsheets and dashboards with justice. But you should.

What AI Can’t Fix: Lessons from a Cross-Industry Data Leader

AI is reshaping industries, but the fundamentals of data remain unchanged. In this conversation with Ashish Mohan, we explore why problem definition and statistical thinking still drive meaningful outcomes.

Scaling Data Science and Experimentation: Lessons from Shuling Ding’s Journey at Tubi

The streaming tv platform Tubi was launched in 2014. Its revenue had reached $150 million by 2019, and by 2023 the revenue was $900 million.

Bridging R&D and Data Science – A Conversation with Maxwell Dylla

In our latest installment of the "Data Leaders Uncovered" series, we sat down with Maxwell Dylla, a data scientist with a background in materials science engineering.

Data Leaders Uncovered: Tackling Pharmaceutical Data Challenges with Prem K. Narasimhan

We’re excited to continue our "Data Leaders Uncovered" series by sharing insights from Prem K. Narasimhan, a seasoned executive in the global life sciences industry. Prem has been at the forefront of addressing some of the most complex challenges in pharmaceutical research, clinical trials, and data management. This conversation shines a spotlight on how innovation and strategic collaboration can drive meaningful change in the industry.

The ETL Build vs. Buy Decision: Finding the Middle Path for Data Integration

On March 1, 2025, one of our clients received an unwelcome surprise in their inbox.

Why Your CRM Is No Longer Your Single Source of Truth

CRM systems have long served as the primary hub for customer data. Platforms like Salesforce and HubSpot excel at tracking customer interactions, managing sales pipelines, and providing basic reporting. These functions have made CRMs indispensable for sales and marketing teams seeking a centralized view of customer relationships.

The Fractional Shift: The Future of Data Teams

In recent years, the concept of fractional professionals has gained significant traction, especially in tech companies. Fractional executives, such as fractional CFOs, CMOs, and RevOps, provide their expertise to organizations on a part-time or project basis, offering a cost-effective and flexible solution for companies that may not require or cannot afford full-time executives in these roles.

Unlocking Your GTM Potential: Why Investing in a Data Warehouse is the Next Step

A Go-To-Market (GTM) organization may find it beneficial to invest in a Data Warehouse (DWH) alongside their Salesforce CRM when they encounter specific indications that their data and analytics requirements have surpassed the analytics and reporting capabilities of Salesforce.

A practical framework for data quality

Data quality is critical to any data warehouse project. However, it has often been overlooked as businesses focus on immediate value, with increased revenues and decreased costs.

Blue-Green Deployment: Say Goodbye to Disruptions In Your Data Warehouse

In modern data pipelines, continuous data integration and data frequent updates may cause unintended data errors. Blue-green Deployment ensures a final checkpoint for accurate results. In this blog, details are provided on how to implement blue green deployment in a data warehouse project.