The mobile app ecosystem presents a wealth of opportunities for companies providing products or services to mobile app publishers and developers. Its closed nature sets the mobile app market apart from most others; app stores like Apple, Google Play, and Amazon list virtually every available app, giving a comprehensive overview of the total market for companies and products targeting this ecosystem. Mobile app data providers like data.ai compile and curate information about virtually every app in the ecosystem, estimate performance metrics, and make this data available for other companies to use for a number of use cases.One common use case is utilizing mobile app data to drive demand generation and outbound sales efforts. Most often, the target identification process involves a series of manual steps that users perform through the vendor's web user interface. While this method is available to all users of the web interface, it is prone to inconsistencies and difficult to scale.In this blog post, we will discuss a more effective approach that involves leveraging bulk data to optimize your outbound sales process and achieve scalable results.
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