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In today’s customer-obsessed world, it’s easy to talk about personalization, omnichannel journeys, and “data-driven CRM.”
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You don’t usually associate spreadsheets and dashboards with justice. But you should.
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On March 1, 2025, one of our clients received an unwelcome surprise in their inbox.
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AI is reshaping industries, but the fundamentals of data remain unchanged. In this conversation with Ashish Mohan, we explore why problem definition and statistical thinking still drive meaningful outcomes.
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The streaming tv platform Tubi was launched in 2014. Its revenue had reached $150 million by 2019, and by 2023 the revenue was $900 million.
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In our latest installment of the "Data Leaders Uncovered" series, we sat down with Maxwell Dylla, a data scientist with a background in materials science engineering.
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We’re excited to continue our "Data Leaders Uncovered" series by sharing insights from Prem K. Narasimhan, a seasoned executive in the global life sciences industry. Prem has been at the forefront of addressing some of the most complex challenges in pharmaceutical research, clinical trials, and data management. This conversation shines a spotlight on how innovation and strategic collaboration can drive meaningful change in the industry.
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Welcome to the second installment of our blog series, "Data Leaders Uncovered." In this series, we delve into insightful conversations with data leaders across industries, exploring their challenges, innovations, and lessons learned in navigating the ever-evolving data landscape. In this post, we continue our discussions by spotlighting Jared, A Director at W.E. Aubuchon Company; a hardware retailer based in New England.. We discussed the intricacies of managing retail data, the transition to modern tools like Snowflake and Power BI, and the opportunities presented by AI-driven solutions.
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We’re excited to start our new blog series dedicated to conversations with data leaders. Each post will explore their challenges, innovations, and lessons learned in navigating the ever-evolving data landscape. We will be highlighting challenges they have overcome, pain points and the achievements they take the most pride in.
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CRM systems have long served as the primary hub for customer data. Platforms like Salesforce and HubSpot excel at tracking customer interactions, managing sales pipelines, and providing basic reporting. These functions have made CRMs indispensable for sales and marketing teams seeking a centralized view of customer relationships.
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In recent years, the concept of fractional professionals has gained significant traction, especially in tech companies. Fractional executives, such as fractional CFOs, CMOs, and RevOps, provide their expertise to organizations on a part-time or project basis, offering a cost-effective and flexible solution for companies that may not require or cannot afford full-time executives in these roles.
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A Go-To-Market (GTM) organization may find it beneficial to invest in a Data Warehouse (DWH) alongside their Salesforce CRM when they encounter specific indications that their data and analytics requirements have surpassed the analytics and reporting capabilities of Salesforce.
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Data quality is a critical aspect of any data warehouse project. With an ever increasing number of data sources and technologies, scoping and prioritization is daunting. In this document, we share our data quality framework for planning data quality actions, current state assessments, and prioritizing data quality initiatives.
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In modern data pipelines, continuous data integration and data frequent updates may cause unintended data errors. Blue-green Deployment ensures a final checkpoint for accurate results. In this blog, details are provided on how to implement blue green deployment in a data warehouse project.
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Discover how applied AI can automate tasks and enhance productivity in data analysis. Explore a real life example of Applied AI in report generation.
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